National & Citywide Book/Media Tours
From local stages to national spotlights, bring your book to life through magnetic citywide and nationwide book/media tours and stage-stealing events that spark impact and drive sales.
TV Interview Facilitation
From pitch to spotlight—get booked in the top TV markets in the country and turn your message into a movement.
Media Coaching
LATEST NEWS!
Landmark Literacy Event Comes to Mall of America This August
Celebrated Children’s Authors Unite to Champion Reading, Equity, and Inspiration for a New Generation
Bloomington, MN, Wednesday, July 2nd, 2025 – On Saturday, August 9th, 2025, Mall of America® will serve as the national stage for a groundbreaking daylong event designed to reignite a love for literacy and learning in classrooms, libraries, and homes across the Twin Cities. Co-presented by the Mall of America Community Foundation, PR From The Heart, and KidLit TV, the two-part celebration will spotlight the vital role children’s literature plays in shaping confident, empathetic, and curious young minds.
Morning Session: Building A Culture Of Reading In Your Classroom
8:00 AM–10:30AM
Mall Of America Parkview Meeting + Event Center | 5204 Center Court (Nickelodeon Universe®) Bloomington, MN 55425
This inspirational panel invites educators, librarians, parents, and literacy advocates to gather for a dynamic conversation with eight nationally and locally recognized children’s authors and literacy leaders.
Attendees will explore:
- How to foster a culture of reading in today’s classrooms
- The vital role of social-emotional learning through children’s literature
- Why diverse, inclusive storytelling matters now more than ever
- Real talk on the challenges and solutions facing educators and parents as we approach Back-to-School 2025
Featured Panelists include:
- Joe Schmit: Emmy Award-Winning Sportscaster | Keynote Speaker | Children’s Author (The Right Thing to Do)
- Shayla Reaves: Emmy Award-Winning Journalist for WCCO & CBS News Minnesota | Children’s Author (Echo in the Distance)
- Dr. Cherice Roth: Chief Veterinary Officer | Keynote Speaker | Children’s Author | Creator of the Real Doctors Series (What’s a Real Doctor? and What Does a Real Doctor Look Like?)
- Dr. Shafer Stedron: Neurologist | Host of Talks with Dr. Shafer Podcast | Children’s Author (The Boy and His Brightly Colored Blocks)
- Dr. Jim Price: School Counselor | Award-Winning Children’s Author | Creator of The Adventures of Harold from the Hood Series
- Carrie Newell: Marine Biologist | Children’s Author (Koda and the Whales: A True Story)
- January Liddell: National Financial Literacy Advocate | Children’s Author | Creator of The Honey Maker Series (Alina the Super Saver and Dynamo Jr’s Spending Spree)
- Allie Davis: Children’s Author | Editor | Creator of the Moon Games Series (Clara and the Constellations and Clara and the Constellations Play Kickball)
Moderated by:
- John Masiulionis: Manager of PR From The Heart | Award-Winning Children’s Author (Walking Each Other Home—Zachary’s Mission: A Hospice for Children)
- Julie Gribble: Award-Winning Founder & Producer of KidLit TV
Additional highlights include:
Interactive Q&A + Community Conversation
Ask questions, share ideas, and connect directly with thought leaders in children’s literacy.
Meet & Greet + Book Signing
Get your books signed, take photos, and meet the authors shaping the future of children’s literature.
BONUSES:
- The first 100 educators, librarians, and parents to pre-register will receive a FREE children’s book.
- Connect with The Free Book Buggie, one of the Twin Cities’ leading children’s literacy non-profit organizations.
- Light refreshments will be served.
Who Should Attend:
This event is ideal for:
- Teachers (K–8)
- School librarians
- Literacy coaches & specialists
- Curriculum developers
- School Administrators
- Parents, caregivers, & grandparents
- Book lovers & education advocates
Whether you’re a seasoned educator, a dedicated librarian, or a passionate parent, this event is a can’t-miss opportunity to connect, learn, and grow—together.
Learn More & Register: Registration is FREE but required. Visit the official Building A Culture Of Reading In Your Classroom Eventbrite page to reserve your seat and discover more about this landmark day of literacy, learning, and love for stories.
Afternoon Celebration: Turning Pages, Changing Lives
11:00AM–4:00 PM
Huntington® Bank Rotunda, Mall of America
Hosted by the Mall of America Community Foundation in collaboration with Picture Book Parade and Way to Grow, the afternoon continues the momentum with a family-friendly festival of literacy.
What’s in Store:
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Storytime every 15 minutes with 16 acclaimed children’s authors. All of the participating authors from Building A Culture Of Reading In Your Classroom will be reading at this event, along with the following authors representing Picture Book Parade and PR From The Heart:
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Keenan Jones reading Saturday Morning at the ‘Shop
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Karen Latchana Kenny reading Snow Steps
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Rose McGee reading Can’t Nobody Make a Sweet Potato Pie Like Our Mama
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Cristina Oxtra reading What Lolo Wants
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Chris Park reading So Cold
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Sarah Warren reading Beyoncé: Shine Your Light
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Jo Ann Gramlich presenting Let’s Pretend It’s School activity from her Talk, Play, and Read With Me series
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Hands-on literacy activities, arts & crafts, face painting, and photo ops
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Book-themed fun designed to engage and delight children of all ages
This vibrant celebration emphasizes literacy as a bridge to confidence, compassion, and academic success—making every story time a stepping stone toward a brighter future for Twin Cities youth.
Presented In Partnership By:
Mall of America Community Foundation | PR From The Heart | KidLit TV
ENJOY OUR NEWEST EPISODES!
PR From The Heart’s Clients Have Been Featured On:
Testimonials From The Hearts Of Our Clients
Thanks, PR From The Heart, and especially John Masiulionis, for your assistance with our U.S. Media Tour celebrating the launch of Sharon, Lois & Bram’s Elephant Show Stoppers! John was thorough, prepared excellent media lead sheets for our interviews, and secured spots for us in many major markets, including NBC in New York City and Los Angeles. He made connections and introductions for us with a goal of further advancing the Sharon, Lois & Bram brand and making our U.S. travels worthwhile, and for that, we are grateful.
When the time came to help promote my debut children’s book, Growing an Artist: The Story of a Landscaper and His Son, and the release of my newly-illustrated story, Spanish Is the Language of My Family, I knew John Masiulionis was the top person for the job.
John is a professional, hardworking, goal-driven, and truly genuine individual, who cares deeply about the people he serves and the wonderful KidLit community. As part of my two Book/Media Tours with PR From The Heart, John scheduled multiple TV interviews in high-profile markets, as well as advised me on bookstore locations ideal for having book signings and for sharing my story.
John also promoted my book with scheduled online marketing posts, including creating content and social media connections. His creative ideas, passion, and good-hearted nature made for a super working relationship and successful promotional tour partnership.
Thank you, John, and your team at PR From The Heart, for your truly amazing service.
I had the pleasure of working with PR From The Heart to promote my first published children’s book, Pink Shoes, and I couldn’t be happier with the experience! From the very beginning, John demonstrated exceptional professionalism and creativity, along with providing invaluable guidance on how to present my book effectively.
John took the time to understand my vision and target audience, crafting a tailored marketing strategy that truly resonated. His expertise in children’s literature was evident, as he introduced innovative ideas that I had not considered. He successfully scheduled multiple television interview appearances for me on major networks in the Washington, D.C. And Baltimore media markets, which significantly boosted my book’s visibility.
Throughout the campaign, John’s communication was top-notch. He always kept me updated on progress and was always available to answer any questions I had. His support made me feel like a valued partner, rather than just another client.
The results speak for themselves! My book, Pink Shoes, received significant visibility, and I gained exposure to a wider audience than I could have imagined, leading to increased interest in my story. I especially enjoyed recording my featured Read Out Loud episode at the KidLit TV studios in New York City, along with my featured in-studio Neighborly Reviews Bookcast episode with John, David Newell (who played the beloved Mr. McFeely on Mister Rogers’ Neighborhood), and fellow children’s author, Russ Rogers, at Point Park University’s Center for Media Innovation in downtown Pittsburgh.
I wholeheartedly recommend PR From The Heart to anyone looking to promote their work. John’s dedication, expertise, and passion for storytelling truly sets him apart. John: You are one in a million, and I thank you for helping bring my dream to life!
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